The Subtle Approach

I’m rarely accused of being too subtle in my presentations. I return often to the same basic theme or message. I repeat myself several times to make sure the key points are clear. I use pause and vocal pyrotechnics to highlight and isolate my message. I reinforce the message, where appropriate, with PowerPoint or other visual aides. I do everything I can to make my message clear and compelling and then drive it home with every trick and technique I can muster.

Yet, like hunting chipmunks with a shotgun, there’s a downside to throwing everything you’ve got at your target. If you’re not careful, the natural human backlash against being told what to believe, feel, think or do can work powerfully against your cause. Some people will be suspicious of your intentions or doubtful of your claims. Some will let their ego prevent them from hearing what you’re saying, even if you have their best interests at heart. Some people are just plain contrary.

At times, your long-term purpose is better served by using a more subtle and indirect approach to your message. Rather than hammering the message in, you can sometimes guide listeners towards discovering your message. The fact that they came to your conclusion on their own makes it far more persuasive and compelling than it would be if you have force fed it to them.

Make no mistake; it is easy to be far too clever for your own good; to outsmart yourself, instead of your audience. Direct, clear and simple is almost always a good approach, but it’s not the only approach and, at times, not even the best approach.